What is digitisation?

Date: 10 November 2017 Author: David Webb

Digitisation isn’t just another buzzword. It’s an absolute necessity if you want your organisation to remain competitive as the business world welcomes in a new digital era. But what does it actually mean?

Digitisation is the integration of digital technologies into your business processes and IT infrastructure. A simple example is online banking. Once, you could only pay your bills and check your balance by going to a branch. Now, you can do all of this with a swipe on your smartphone. 

The implications of digitisation for your organisation are far reaching. A digital transformation will change the way you do business and leverage a vast range of opportunities for you as a result. New revenue streams will be created, your business processes will be improved and your organisation’s monotonous manual and repetitive tasks will be replaced by more strategic business activities. 

“Digitisation is forcing organisations and even countries to reimagine business models, products and services. Every industry, government, school system, university and hospital is grappling with how to navigate this digital transformation era to deliver the best experiences and value possible,” according to Karen Walker, Cisco’s SVP and chief marketing officer. 

Let’s take smart buildings as an example and we can refer back to one of our previous blogs here. There are many different ways to achieve a smart workspace utilising digitisation and converging tools such as smart lighting, smart sensors, building automation, and Internet of Things (IoT) technology into one IP platform, such as Cisco’s Digital Building Solution. 

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One million new devices will go online every hour by 2020. The scale of digitisation in the consumer world is overwhelming - and this presents a unique opportunity for your business. For example, mobile apps will enable your customers to quickly buy products/services, you send messages and alerts directly to your customers, and so on.

Digitisation also empowers your workforce and create opportunities for workplace innovation and increased employee retention. For example, flexible and mobile working initiatives can be launched, and you can increase engagement with your workforce.


Why digitise?

Digitisation is at the forefront of corporate strategy for two-thirds of CEOs, according to analysts IDC, with business leaders viewing digitisation as a business strategy, as opposed to a technology initiative. 

41% of companies saw an increase in market share due to digital transformation efforts, 30% of companies increased customer revenue and 26% are more profitable than their industry competitors. 

It’s clear that digital transformation will have a hugely positive effect on your bottom line and your competitiveness. As a result, you will build a stronger future for your business and your employees.


The importance of your network 

Your IT Infrastructure is at the heart of your organisation’s digital transformation. An outdated network will hinder your ability to move forward effectively. 

Without a fast, secure and scalable network tecnologies, digitisation is impossible because it relies on technologies that rely on your network. 

When you implement your digitisation strategy, you will see growing network demands in terms of your security, agility and scalability. Your IT infrastructure will now need to include digital technologies such as the IoT, cloud and mobility. 

Your network also needs to be aligned with your business intent so it can constantly learn, adapt and protect your business. Cisco calls this concept “The Network Intuitive”, which is based around the company’s open, programmable Cisco Digital Network Architecture (DNA). 

Without an intuitive network, your IT staff will spend more time firefighting than improving processes to improve operational efficiency and, ultimately, your customer experience.


The five stages of digitisation 

Digitisation is a five-step journey and many businesses are still in the early adoption stages.


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It doesn’t matter where you are in your digitisation journey, just acknowledge your stage and the work you need to do to progress to the end goal of Digital Disrupter. 

If you’d like to find out more about how to ready your IT infrastructure for digitisation to achieve many benefits including agility, security and scalability, read our free download: How to futureproof your business.

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